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VeracityIQ LLC · Commercial Transformation

Commercial transformation that moves EBITDA.

I help PE-backed and Fortune 500 B2B companies unlock growth through pricing, go-to-market redesign, and AI-enabled commercial execution.

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Who I work with

A McKinsey-trained commercial operator with an engineering foundation and a Booth MBA, working alongside PE operating partners, portfolio company CEOs, and B2B executives.

I bridge strategy and execution. Not just recommendations, but measurable outcomes owned by the team and tied to the P&L.

Expertise

Where I create value

Four levers I pull to convert commercial complexity into durable EBITDA.

Pricing & Margin Transformation

01

Shift companies off cost-plus and onto value, then defend it.

  • Value-based pricing models that replace cost-plus thinking
  • Margin management systems, tail-SKU repricing, price leakage recovery
  • Quantified EBITDA impact tied to specific pricing levers

Go-to-Market Redesign

02

Rebuild how the company reaches, wins, and keeps customers.

  • Customer segmentation, coverage models, and sales force effectiveness
  • Customer success and retention overhaul to reduce churn
  • Incentive realignment to drive seller behavior and outcomes

Commercial Growth & Sales Acceleration

03

Find where growth stalls and rebuild momentum, hands-on.

  • Pipeline velocity, account recovery, and cross-sell systems
  • Revenue diagnostics: where growth is stalling and why
  • Bottom-up planning through hands-on implementation

AI-Enabled Commercial Execution

04

Bring modern AI into commercial workflows, with discipline.

  • Embedding AI and GenAI into commercial workflows for speed and scale
  • Practical, ROI-driven AI use cases, not hype
  • Modern tooling for traditional B2B operating models

Approach

An operator, not just an advisor

The work is judged by what changes in the P&L, not by the quality of the deck.

01

Diagnose with rigor

Structured problem-solving to find the real levers, not the surface symptoms.

02

Build the plan with the team

Bottom-up execution plans owned by client leadership, not a deck on a shelf.

03

Drive measurable outcomes

Accountable to P&L results, embedded alongside the client through implementation.

Results

Impact that compounds

$500M+

EBITDA impact across engagements

$113M

Value unlocked in a single B2B transformation

10–15%

ARR growth identified via GTM redesign

$33M

Run-rate impact from a 1-year sales program

Industries served: B2B SaaS · Industrials · Fintech · Logistics · Cybersecurity

KT Mishra, founder of VeracityIQ LLC

About

KT Mishra

An engineer turned commercial operator. I hold an MS in Electrical Engineering, spent a decade in B2B tech owning product and P&L, earned a Booth MBA, and went on to McKinsey. The throughline is consistent: technical depth, commercial rigor, and a relentless execution focus. I think like an owner, not a vendor, and I stay accountable to results long after the strategy is set.

McKinsey Chicago Booth MBA MS Electrical Engineering

Contact

Start a conversation

Tell me where growth is stalling. If there is a fit, I will follow up quickly to scope the work.

Fill out this form or reach out to me directly at support@veracityiq.com.

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